You can capitalize on this by asking them to leave a review for your business on Google while they’re at it. If you’ve already asked them to fill out a poll or survey, they’re already thinking about your business. When you ask your customers for feedback, it shows that you care about what they think and want to make sure they are happy. Nowadays about 6 out of 10 people are looking on Google for reviews… so you get the idea, right? People don’t use Yelp nearly as much at all anymore. It lets you respond and convey your expertise, all of which will build upon your brand imageĪn older but still solid study found that a single star increase (on Yelp) could boost business by 5-9%.It’s less likely your rating metric drops because of one or two negative experiences.It gives people plenty of time to learn about the biz and convince themselves they want what you offer. We then use them as a heavy influence on our buyer’s journey. We’re all using online reviews to discover businesses, products, and services. Almost everyone checks the number and quality of reviews and if a business responded.Some 80%+ of people check online reviews when doing their search.Most people are using the Web to find businesses (especially local).It’s tough getting through with ads because people phased them out - plus 25%+ of people run ad-blocks! These channels, though effective, are expensive. People are hyperaware of advertising and marketing messages.
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